Samsung Innovation Campus
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America: Closing the gender gap with tech education
Consisting of a seven-month virtual curriculum designed by Samsung Electronics America, Samsung Innovation Campus in America offers millennial and Gen Z women practical education in emerging technologies.
“As a woman in tech, I often hear that there are just not enough women in the industry to choose from, says Perla Villareal, a recent graduate of the Samsung Innovation Campus, describing why she jumped at the chance to be part of it., She Having recently finished a course in artificial intelligence (AI), she adds emphatically, “This programme and cohort have proven that is simply not the case.”
The World Economic Forum has noted that about 78% of global AI professionals are male. With estimates putting AI’s potential contribution to the global economy at $15.7 trillion by 2030, this lack of diversity poses significant challenges, not least the potential to create an inequitable future—both economically and for the industry.
30-year-old Perla, a tech consultant from Houston and a first-generation American and Latina, is certain that the gender gap in AI can be closed, and she sees Samsung Innovation Campus as a “phenomenal” opportunity. Consisting of a seven-month virtual curriculum designed by Samsung Electronics America, it offers millennial and Gen Z women like her practical education in emerging technologies and enhance their employment prospects,with the second programme having launched in November 2022.
Perla sees AI skills as a critical tool, and the recently concluded AI course, rooted in problem-based learning, was just what she needed. “When engaging with clients and understanding their business needs, it’s important for me to have an understanding of a large array of possible approaches for designing the appropriate solution—and AI should be one of them.”

Like Perla, Natia Lollie, a 29-year-old African American also from Texas, is thrilled by Samsung’s decision to offer the programme to women from across America. “The lack of diversity in the technology industry has been a long-standing issue, and Samsung’s initiative to bring about inclusivity and diversity in the space is a significant step in the right direction,” she says.
Encouraging women to find their place in the development and governance of AI and machine learning is, to Natia, important not just to “ensure diverse perspectives and reduce bias,” but also to “promote representation by ensuring that all voices are heard.”
Passionate about AI and robotics, Natia found herself especially enjoying the course work on neural networks and deep learning as it broadened her understanding of how AI and machine learning can be used to advance the field of robotics. She hopes ultimately to launch a career in computer vision.
Perla, meanwhile, has particularly enjoyed the course work on AI and ethics, a field still in its infancy. “It’s such an important, interesting, and intricate space. AI comes with a lot of ethical implications and unprecedented discussions that need to be led by a diverse group of people,” she says. “That includes us: women, Latinas.”
Snapshot: Samsung Innovation Campus
What is it:
Samsung Innovation Campus helps prepare young people for tomorrow’s information technology workplace by equipping them with skills in new and emerging technology through hands-on training and classroom teaching.
The programme builds on Samsung Electronics’ previous work developing core IT competencies among students and unemployed youths, and also helps them develop crucial soft skills so they will become proactive problem-solvers.
Numbers at a glance:
⦁ Samsung began offering technological training programs for adolescents and unemployed youths in 2013
⦁ Launched Samsung Innovation Campus in 2019
⦁ Courses taught include coding and programming, artificial intelligence (AI), big data and the Internet of Things (IoT)
⦁ Develops soft skills like creativity, communication and empathy
⦁ Active in more than 30 countries around the world
⦁ Some 120,000 students have participated since 2019




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Argentina: Driving positive changes for future talent
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Egypt: Helping young people learn the language of the future
In Egypt where 60% of the population is under the age of 30, Samsung Innovation Campus allow youth to pick up tech skills that will equip them to lead innovation.

South Africa: Equipping for careers in the tech sector
Launched in 2022, Samsung Innovation Campus in South Africa is a partnership with the Walter Sisulu University to boost youth employment in the country’s technology sector that has seen 20 students so far benefiting from the year-long programme.

India: Preparing youths to be industry‑ready
As part of the company’s commitment to being a strong partner of India, Samsung Innovation Campus is working alongside the government to meet its mission of empowering the country’s youth.
Under its CSR vision of “Together for Tomorrow! Enabling People”, and through its educational programmes, Samsung Electronics empowers the next generation to achieve their full potential and pioneer positive social change. The end goal: to provide quality education and equal opportunities for every young person.
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